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Gold’s Gym is venturing into the world of fashion with a new line designed to revive the heavy cotton sportswear of the ’60s. The new Grand Collection serves as the brand’s expansion into apparel and pays homage to the era of bodybuilding, echoing the style of the gym’s birth in Venice, California.
While the Grand Collection is the iconic institution’s first independent clothing venture, it isn’t their first time releasing an apparel collection. You might’ve also seen Gold’s Gym’s previous collaboration with fitness brand, Yeah I Work Out. It featured high-quality cropped tees, nylon shorts and more, all donning the classic Gold’s Gym “Joe” logo, which was drawn by American bodybuilder Ric Drasin in 1973.
The Grand Collection features nine different styles including hoodies, T-shirts, shorts, jogger pants, sweatshirts, and more. Aiming to establish the brand in the fashion market, the capsule’s pieces come in oversized and boxy unisex cuts and multiple colorways.
If you’re eager to have a piece of the drop in your closet, make sure to mark your calendars. While it’s a very inclusive capsule, not everyone will be able to get their hands on it. And you’ll need to act fast; this is a premium and limited-run opportunity.
Since the gym was founded in Venice Beach, California in 1965, it has become one of the most well-known fitness institutions throughout the industry. Starting out as a small gym, it increased in popularity as regular attendees began establishing a community of bodybuilders. According to Inside Bodybuilding, by 1975, the gym was cemented as the place to train, launching a “mecca for men of strength and a Golden Age for bodybuilding.” Fun fact: legends like Arnold Schwarzenegger and Lou Ferrigno have even trained there.
The Grand Collection celebrates the brand’s origins with its nostalgic ’60s style merchandise. As the fitness industry continues to grow around the world, Gold’s Gym is hoping to reinforce its dominance as a fitness empire. If you want to sport the new cut and sew collection, it will be made available Wednesday, August 18 exclusively at the Gold’s Gym website.
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