Bodybuilding.com, the online fitness store, has struck a deal to partner with private equity firm Retail Ecommerce Ventures (REV).
Terms were not disclosed.
Bodybuilding.com specializes in dietary, sports, and bodybuilding supplements. Its platform includes an e-commerce store with private label and third-party brands, its Bodyfit fitness coaching app, and a BodySpace and Forum online community with over 15 million registered members.
Founded in 2019 by entrepreneurs Tai Lopez and Alex Mehr, Retail Ecommerce Ventures has purchased a number of brands that were failing with a focus on switching to a digital-only approach. Its portfolio includes Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein Mart, Franklin Mint, Modell’s, MentorBox, FarmersCart and Linens ‘n Things,
Retail Ecommerce Ventures’ team of e-commerce veterans are expected to bring their domain expertise into substantial operational roles within Bodybuilding.com and help build upon the company’s online footprint.
“We couldn’t be more excited to become partners in the Bodybuilding.com platform. My dad was a professional bodybuilder, and this is a brand I have been passionate about for nearly two decades,” said Lopez, executive chairman of Retail Ecommerce Ventures. “This company’s history is only in its first inning, and at a time when there’s so much noise and confusion on the internet, Bodybuilding.com’s trusted content, products, and community are more valuable than ever.”
“We are thrilled to welcome Retail Ecommerce Ventures into the Bodybuilding.com family”, said Karl Walsh, CEO of Bodybuilding.com. “Their expertise in e-commerce, digital marketing, technology, and community-building is a significant value-add to our platform and will further catalyze our growth both domestically and internationally. At Bodybuilding.com, we are stewards of a legacy that supports individuals building their bodies and their lives – and this relationship will enable us to achieve our mission at an even greater scale.”